Welcome to the second installment of Mad Men Cocktail Fridays! In season 4 of Mad Men, SCDP takes on Mountain Dew as a client. Given the task of creating cocktail recipes, the copywriters can’t figure it out because they are focused on ignoring Peggy’s authority. While Peggy is busy “pioneering the science of wet blanketry” because she insists a cocktail needs at least three ingredients, they drink vodka and Mountain Dew. A group of incompetent copywriters could be classified as a minor emergency, so Peggy probably deserves a glass of “Rocket Fuel.” Firing Joey was probably a better reward.
Joey says, “It tastes good because it still basically tastes like Mountain Dew.” Peggy says it’s great for young people and hillbillies.
- Get a glass.
- Pour in Vodka and Mountain Dew.
- Stir with a pen or pencil.
This marks the end of Vegan MoFo week two. Stay away from the Rocket Fuel this weekend and come back Monday for the third week of Mad Men MoFo!