“Vodka and Mountain Dew is an emergency.”

Rocket Fuel Recipe

Welcome to the second installment of Mad Men Cocktail Fridays! In season 4 of Mad Men, SCDP takes on Mountain Dew as a client. Given the task of creating cocktail recipes, the copywriters can’t figure it out because they are focused on ignoring Peggy’s authority. While Peggy is busy “pioneering the science of wet blanketry” because she insists a cocktail needs at least three ingredients, they drink vodka and Mountain Dew, or Rocket Fuel.

Rocket Fuel Recipe (vodka and Mountain Dew)

A group of incompetent copywriters could be classified as a minor emergency, so Peggy probably deserves a glass of “Rocket Fuel.” Firing Joey was probably a better reward.

Rocket Fuel Recipe
Prep time
Total time
Joey says, "It tastes good because it still basically tastes like Mountain Dew." Peggy says it's great for young people and hillbillies.
Recipe type: Drinks
Cuisine: Vegan, Vegetarian, American, Gluten-Free
Serves: 1
  • Vodka
  • Mountain Dew
  1. Get a glass.
  2. Pour in Vodka and Mountain Dew.
  3. Stir with a pen or pencil.
  4. Consume.

Peggy Olson vodka and Mountain Dew, or Rocket Fuel
Photo credit: AMC

This marks the end of Vegan MoFo week two. Stay away from the Rocket Fuel this weekend and come back Monday for the third week of Mad Men MoFo!

Kelly Peloza is the blogger and photographer at Seitan Beats Your Meat, and the author of two vegan cookbooks: The Vegan Cookie Connoisseur, and Cheers to Vegan Sweets.

She lives in Chicago and runs a photography business called Kelly Peloza Photo.

4 Replies to ““Vodka and Mountain Dew is an emergency.””

  1. Can you imagine I’ve never seen mad men? I really want to start watching it now though after reading all you blog posts 😀

    1. You definitely should! I recommend it, of course. 🙂

  2. I use this quote all the time! Also, emergencies are real.

  3. […] My desk stayed as “Peggy’s desk” for about two weeks. But I stayed away from the Rocket Fuel. […]

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