“Vodka and Mountain Dew is an emergency.”

peggy-mountain-dew

Welcome to the second installment of Mad Men Cocktail Fridays! In season 4 of Mad Men, SCDP takes on Mountain Dew as a client. Given the task of creating cocktail recipes, the copywriters can’t figure it out because they are focused on ignoring Peggy’s authority. While Peggy is busy “pioneering the science of wet blanketry” because she insists a cocktail needs at least three ingredients, they drink vodka and Mountain Dew. A group of incompetent copywriters could be classified as a minor emergency, so Peggy probably deserves a glass of “Rocket Fuel.” Firing Joey was probably a better reward.

Rocket Fuel

Joey says, “It tastes good because it still basically tastes like Mountain Dew.” Peggy says it’s great for young people and hillbillies.

Ingredients

Vodka
Mountain Dew

Instructions

  1. Get a glass.
  2. Pour in Vodka and Mountain Dew.
  3. Stir with a pen or pencil.
  4. Consume.
peggy-mountain-dew

Photo credit: AMC

This marks the end of Vegan MoFo week two. Stay away from the Rocket Fuel this weekend and come back Monday for the third week of Mad Men MoFo!

“I am one of those girls.”

peggy-basket-of-kisses

Peggy Olson’s copywriting career begins during a focus group for Belle Jolie lipstick company. After some instigation, half the women in the group break down, sobbing about their relationships and insecurities. Peggy looks on, stupefied, and delivers a couple of one-liners that get the Miss Deaver’s Secretarial School alumna noticed by the boys’ club.

basket-of-kisses

Photo credit: AMC

While carrying the wastebasket of tissues covered in lipstick samples (there’s probably some snot and tears in there as well), she refers to it as a “basket of kisses.” Of course, she couldn’t possibly form a succinct metaphor on the spot with her secretary brain, so it takes some convincing that she did, in fact, think of that all by herself. She continues, “I don’t think anyone wants to be one of a hundred colors in a box.” With that, she is responsible for the Belle Jolie ad and launches the ‘Mark Your Man’ campaign.

Photo credit: AMC

Photo credit: AMC

As Sterling-Cooper’s newest copywriter and Don’s protégé, Peggy is now responsible for the woman accounts, like Playtex and the Relax-a-Cizor* “weight loss device.”

*Turns out the Relax-a-Cizor was a real thing, and it was quite dangerous. Who knew?

A newly minted copywriter, Peggy orders a Brandy Alexander, just like her friend Joan orders for her, while on a date with a truck driver a few episodes later. They start with small talk about their jobs, and the chemistry is a bit off from the beginning. Clearly threatened by her ambition, the date ends early when he tells her that she is not like the girls in Manhattan, and she never will be. Not one to back down, she simply states, “I am one of those girls.”

Vegan Brandy Alexander

Adapted from the Mad Men Cocktail Guide

Ingredients

¾ oz soy creamer or thick non-dairy milk
¾ oz brandy
¾ oz vegan crème de cacao

Cocoa powder
Nutmeg

Instructions

  1. If desired, coat the rim of martini glass with cocoa powder. Dip the rim in a bowl of milk or creamer. Roll the edge on a plate with cocoa powder. Shake off excess.
  2. Pour the liquors and cream into a mixing glass.
  3. Shake and pour in martini glass. Garnish with a sprinkle of nutmeg on top.

Of course, Peggy has come a long way from Brandy Alexanders and baskets of kisses. As she gains more clout, she proves that she can form opinions, thoughts, and taglines for companies and products that everyone uses. She does not renounce her feminine identity to get ahead, nor does she question her authenticity or character when she explores her identity and sexuality. Except sometimes she does question herself, like people do, but she moves on and earns her success. Carry on, Peggy Olson.

peggy-olson-drinks