“Advertising is based on one thing: happiness.”

I am beyond excited to announce my theme for Vegan MoFo 2013, Mad Men! This year’s MoFo combines so many of my interests: Mad Men, television, photography, cinematography, Joan Holloway, food, veganism, writing, art, psychological drama, research, history, storytelling, Mid-Century modern design, and convincing myself that spending tons of $$$ on antiques is an investment! I mean, if there is a real career out there that combines most of these things, SIGN ME UP*! After spending many hours scouring eBay for 1960s kitchenware, reading, and walking around antique stores to make sure my posts aren’t filled with anachronisms, I’ve built a nice little collection of era-appropriate props for the food.

*Dear AMC: if you are reading this, I am very interested in working for you. I’ll fetch your coffee, assist assistants, work my way up, whatever!

Rather than simply recreating meals eaten in the show (with a few exceptions), I was inspired by the era, symbolism, the impact of advertising (of course), and Mad Men‘s conceptual and cinematic nature. I’m excited to tell stories through food photography, write about the show, make dishes that scream the ’60s, and feature a Mad Men cocktail every Friday. Let me tell you, I am so glad I decided to do cocktail posts just weekly. If it were more frequently, posts would never get written because I’d be Ted Chaough, face on desk, when he tried to keep up with Don’s drinking habits that one time in season 6. Cocktail photoshoots often require replacing the drink throughout the shoot because ice melts, condensation happens, and fizz goes flat. And who am I to waste food and drink? (And that’s why they have fake booze, fake cigarettes, and fake ice in the show.)

This first post is kind of a teaser. There are a few sneak peeks of what’s to come, but the trailer was mostly for fun. Enjoy! Come back Tuesday for the Sally Draper-inspired second first post!

14 thoughts on ““Advertising is based on one thing: happiness.”

  1. That trailer was awesome, I am really looking forward to your theme.
    I’ve never watched Mad Men, but people keep telling me to. One day I will get there!

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