Mad Men MoFo: Behind the Scenes

Mad Men MoFo: Behind the Scenes

This is the end of Vegan MoFo 2013, and it’ll end as it began! This is the final post in which I share the secrets of Mad Men MoFo! “Secrets” sounds far more scandalous than I ever wish to be, and in reality, it’s just some old fashioned planning and the Mad Men props used in the recipe photos. I’m always interested in the process of creating, so I though I’d share what I did to prepare for Vegan MoFo this year.

Mad Men props

Ideally, I’d like to dress up as Joan Holloway and give you a tour of my lavish photography studio while eating candy cigarettes and sipping a martini, but in reality, this is Mad Men on a budget.

Antiques inspired by Mad MenI started planning for Mad Men MoFo about a month in advance. Struggling to come up with content on the spot is no fun!

I started collecting objects, planning posts, and making sketches with the Mad Men props I had on hand. To keep track of what I had, I made an inventory of each of the objects so one prop wouldn’t show up too much. Also so I wouldn’t end up buying something and not using it at all. Fortunately, I already owned most of this stuff because hoarding antiques and photography props is what I do.


Midcentury Mad Men props for food photography

Sketches for Mad Men posts

While I love planning and organizing, making thumbnails is not my idea of a good time. But the sketches I made were helpful for getting started with the project, like this one for the first post, Sally’s French Toast.

Mad Men Sally's French toast

Sally Draper's French toast from Mad Men

Vodka and Mountain Dew Rocket Fuel recipe from Mad Men

My desk stayed as “Peggy’s desk” for about two weeks. But I stayed away from the Rocket Fuel.

Peggy Mad Men Vodka and Mountain Dew

Plans for Margaret Sterling’s wedding right after JFK’s assassination.

Red velvet cake Mad Men props

Red Velvet cake recipe

Mad Men Peggy basket of kisses

And a photo from this shoot that didn’t make the cut:

Peggy Olson Sidecar

I don’t live anywhere that looks like Hawaii, but I can make a fakey, over-the-top Hawaiian backdrop with the Photoshop machine.

Joan Holloway Blue Hawaiian Mad Men

So I suppose this marks the end of Mad Men MoFo. What with limited time, and therefore a limited amount of posts, there’s so much of Mad Men I wanted to cover, but simply couldn’t within the constrains of a month. Like Pete Campbell. He didn’t even get any airtime on here (perhaps that’s a good thing). And more Joan! Luckily I can blog all year, so this won’t be the last Mad Men post ever.

Thank you so much for reading my blog this month, and I hope you stick around for regularly scheduled programming! I’ll let Joan handle the final words of Mad Men MoFo 2013:

Joan Holloway

Kelly Peloza is the blogger and photographer at Seitan Beats Your Meat, and the author of two vegan cookbooks: The Vegan Cookie Connoisseur, and Cheers to Vegan Sweets.

She lives in Chicago and runs a photography business called Kelly Peloza Photo.

One Reply to “Mad Men MoFo: Behind the Scenes”

  1. I love this! It’s so interesting to see the diagrams, especially in digital form. I sketch out ideas every once in a while, but I should probably put my damn wacom tablet to use!

    This whole series was fabulous and I love how your creativity shined. Great job, Kelly!

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