Mad Men MoFo: Behind the Scenes

This is the end of Vegan MoFo 2013, and it’ll end as it began!

This is the final post in which I share the secrets of Mad Men MoFo! “Secrets” sounds far more scandalous than I ever wish to be, and in reality, it’s just some old fashioned planning. I’m always interested in the process of creating, so I though I’d share what I did to prepare for Vegan MoFo this year.

mad-men-props-2

Ideally, I’d like to dress up as Joan Holloway and give you a tour of my lavish photography studio while eating candy cigarettes and sipping a martini, but in reality, this is Mad Men on a budget.

mad-men-propsI started planning for Mad Men MoFo about a month in advance. I know from past years of MoFo participation that struggling to come up with content on the spot is no fun!

I started collecting objects, planning posts, and making sketches. I made an inventory of each of the objects and started to keep track of each time I used them in a shoot (I know!) so one prop wouldn’t show up too much, and I wouldn’t end up buying something and not using it at all. Fortunately, I already owned most of this stuff because hoarding antiques and photography props is what I do.

 

mad-men-prop-styling

While I love planning and organizing, making thumbnails is not my idea of a good time. But the sketches I made were helpful for getting started with the project, like this one for the first post, Sally’s French Toast.

mad-men-sally-french-toast

sally-draper-french-toast

vodka-and-mountain-dew

My desk stayed as “Peggy’s desk” for about two weeks. But I stayed away from the Rocket Fuel.

peggy-mountain-dew

Plans for Margaret Sterling’s wedding right after JFK’s assassination.

mad-men-cake-red-velvet

mad-men-the-grown-ups

mad-men-basket-of-kisses

While most of the photos were conservative in terms of manipulation, sometimes intense Photoshopping was in order. Cigarette smoke is pretty difficult to contain and photograph, and also cigarettes are disgusting, so I made one out of rolled up paper, tape, and a Photoshop paintbrush!

photoshop-fake-smoke

And a photo from this shoot that didn’t make the cut:

peggy-olson-basket

I don’t live anywhere that looks like Hawaii, but I can make a fakey, over-the-top Hawaiian backdrop with the Photoshop machine.

photoshop-blue-hawaiian

So I suppose this marks the end of Mad Men MoFo. What with limited time, and therefore a limited amount of posts, there’s so much of Mad Men I wanted to cover, but simply couldn’t within the constrains of a month. Like Pete Campbell. He didn’t even get any airtime on here (perhaps that’s a good thing). And more Joan! Luckily I can blog all year, so this won’t be the last Mad Men post ever.

Thank you so much for reading my blog this month, and I hope you stick around for regularly scheduled programming! I’ll let Joan handle the final words of Mad Men MoFo 2013:

joan-holloway-gif

One thought on “Mad Men MoFo: Behind the Scenes

  1. I love this! It’s so interesting to see the diagrams, especially in digital form. I sketch out ideas every once in a while, but I should probably put my damn wacom tablet to use!

    This whole series was fabulous and I love how your creativity shined. Great job, Kelly!

Leave a Reply