“I am one of those girls.”


Peggy Olson’s copywriting career begins during a focus group for Belle Jolie lipstick company. After some instigation, half the women in the group break down, sobbing about their relationships and insecurities. Peggy looks on, stupefied, and delivers a couple of one-liners that get the Miss Deaver’s Secretarial School alumna noticed by the boys’ club.

Photo credit: AMC

While carrying the wastebasket of tissues covered in lipstick samples (there’s probably some snot and tears in there as well), she refers to it as a “basket of kisses.” Of course, she couldn’t possibly form a succinct metaphor on the spot with her secretary brain, so it takes some convincing that she did, in fact, think of that all by herself. She continues, “I don’t think anyone wants to be one of a hundred colors in a box.” With that, she is responsible for the Belle Jolie ad and launches the ‘Mark Your Man’ campaign.

Photo credit: AMC
Photo credit: AMC

As Sterling-Cooper’s newest copywriter and Don’s protégé, Peggy is now responsible for the woman accounts, like Playtex and the Relax-a-Cizor* “weight loss device.”

*Turns out the Relax-a-Cizor was a real thing, and it was quite dangerous. Who knew?

A newly minted copywriter, Peggy orders a Brandy Alexander, just like her friend Joan orders for her, while on a date with a truck driver a few episodes later. They start with small talk about their jobs, and the chemistry is a bit off from the beginning. Clearly threatened by her ambition, the date ends early when he tells her that she is not like the girls in Manhattan, and she never will be. Not one to back down, she simply states, “I am one of those girls.”

Vegan Brandy Alexander

Adapted from the Mad Men Cocktail Guide


¾ oz soy creamer or thick non-dairy milk
¾ oz brandy
¾ oz vegan crème de cacao

Cocoa powder


  1. If desired, coat the rim of martini glass with cocoa powder. Dip the rim in a bowl of milk or creamer. Roll the edge on a plate with cocoa powder. Shake off excess.
  2. Pour the liquors and cream into a mixing glass.
  3. Shake and pour in martini glass. Garnish with a sprinkle of nutmeg on top.

Of course, Peggy has come a long way from Brandy Alexanders and baskets of kisses. As she gains more clout, she proves that she can form opinions, thoughts, and taglines for companies and products that everyone uses. She does not renounce her feminine identity to get ahead, nor does she question her authenticity or character when she explores her identity and sexuality. Except sometimes she does question herself, like people do, but she moves on and earns her success. Carry on, Peggy Olson.



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6 Comment

  1. Ah! I love this! You excuted the Basket of kisses perfectly. I’ve never had a Brandy Alexander before, but holy shit, it sounds devine. 🙂

    1. Thanks! I kind of improvised on the creme de cacao here, but I bet it’s an awesome drink when done proper.

  2. LOL at Relax-a-Cizor…if only it was that easy. 😉
    Brandy Alexanders used to be my favorite but I haven’t had one in ages. Might be time to make some crème de cacao and stir some up. Thanks for the BA recipe and superfun post!

    1. I can’t seem to find if creme de cacao is always vegan, but either way, this homemade version looks fantastic! http://www.seriouseats.com/recipes/2012/01/diy-chocolate-liqueur-how-to-make-creme-de-cacao-recipe.html

  3. Gotta admit, I’ve never watched Mad Men and I don’t drink at all, but I this mix sounds like straight-up dessert. I bet I’d love it!

  4. That actually sounds delicious! I don’t really like alcohol but this I would probably like.

    Also, I didn’t know Ben Feldman was on Mad Men…I adore him, and he’s not on my show (Drop Dead Diva) anymore. Now I know why!

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